Visual Rhetoric

On page 46 in our Envision textbook, there is an add for a Ford Escape Hybrid. The add shows the vehicle in the background surrounded by wilderness, green trees, and open air, while Kermit the Frog is in the foreground saying, "I guess it is easy being green." The term "green" refers to minimal energy consumption and harm to the environment, and the fuel-efficient 36 mpg rate is the tie to the green Kermit the Frog and the nature scene around the car. The images around the car automatically present an atmosphere of a nature friendly and gas-saving car.