The visual I chose to use for my first major assignment is a Chick-fil-a billboard, showing a cow with a chicken head writing the words, "U wanna peece of me?" This ad appeals to the pathetic aspect of humor, making us want to eat chicken for the cow's sake, the basis for most of Chick-fil-a ads. This billboard also incorporates the logos ethos appeal because we almost question the ethical dimensions of a cow telling us not to eat beef, but some other animal. Realizing that we will eat chicken anyway, and some beef, the ads are humorous and catchy.
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